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Sichuan Institute of Media and Communication was founded in 1997. The main campus is located in Chengdu, Sichuan Province. It was originally the School of Radio, Film and Television of Chengdu University of Technology. It began to hold general undergraduate education in 2001. In 2013, approved by the Ministry of Education, it was transformed into an independent comprehensive private general undergraduate university.
School running ideas The school adheres to the original mission of "educating people for the party and the country", adheres to the principal responsibility system under the leadership of the board of directors, adheres to the principle of non-profit education, adheres to the local, application-oriented, and industry-oriented school positioning, and integrates the political core role of the party committee In the whole process of Lide Shuren, adhering to the school motto of "Being knowledgeable, ethical and artistic", practicing "student-oriented, all for the healthy growth of students, for the all-round development of all students" school philosophy and "perfect system, Innovating mechanism, stabilizing scale, adjusting structure, improving conditions, ensuring quality, and running a unique school idea, based on "media integration", deepening "integration of production and education", promoting "integration of art and technology", actively connecting and serving the media industry In line with the development needs of the local cultural industry, we are committed to cultivating high-quality applied talents who have a comprehensive development of morality, intelligence, physical education, art and labor, have an innovative spirit, and meet the needs of the media industry and local economic and social development.
The main campus of the school is located in Pidu District, Chengdu City, and the two practical training campuses are located in Pujiang County, Chengdu City and Jianzhong City, Sichuan Province. The total campus area is 2,397.95 acres and the building area is 827,400 square meters. Teaching and research equipment With a total value of 302 million yuan, the campus network has a 10-Gigabit backbone, gigabit to desktop, and full wireless coverage. The school library has a building area of 23,600 square meters, with a collection of 2.0308 million paper books. The school has also built the "Sichuan Provincial Library and Media College Branch", with a collection of 180,000 paper books and 78 databases. The school has 4K ultra-high-definition television broadcasting trucks, box-type broadcasting systems, more than 2,000 3D/4K high-definition photography equipment and high-end digital cameras, more than 3,000 post-editing equipment and graphic workstations, large recording studios, large studios, and art centers Wait.
Faculty The school currently has 17 teaching units and 1081 full-time teachers. There are 1 member of the Teaching Steering Committee of the Ministry of Education in 2018-2022, 7 members of the Sichuan Teaching Steering Committee, 1 academic and technical leader of Sichuan Province, 2 reserve candidates for the academic and technical leader of Sichuan Province, and 2 teaching names of colleges and universities in Sichuan Province There are 4 famous teachers in private colleges and universities in Sichuan Province, 1 "famous teacher in teaching and educating people" in Sichuan Province, 6 people enjoying special government allowances of the State Council, 1 member of the Science and Technology Committee of the State Administration of Radio and Television, and 1 national radio, television and network audiovisual leader And 3 young innovative talents.
Subjects and Majors The school offers 45 undergraduate majors, covering 6 university disciplines including literature, art, management, engineering, economics and education. There are 2 national-level "Double Ten Thousand Plan" first-class professional construction sites, 7 provincial-level "Double Ten Thousand Plan" first-class professional construction sites, 5 provincial-level applied demonstration majors, 1 provincial-level characteristic major, and provincial-level outstanding journalism talents 2 training program majors, 5 provincial-level comprehensive reform and construction majors, 4 provincial-level private colleges and universities professional quality improvement program construction majors, 6 provincial-level key (featured) construction majors, and 1 provincial-level "curriculum ideological and political" demonstration major .
The teaching reform school was selected as the pilot institution of the "University Digital Media Production and Education Integration Innovation Application Demonstration Base" by the Ministry of Education Planning and Construction Center. It is the first batch of "undergraduate colleges and universities in overall transformation, development and reform pilot universities", and Sichuan Province's education system and mechanism reforms are further promoted. Collaborative Education Reform Pilot" "New Era Media Art Talent Training Mode Construction Reform Pilot" colleges. Won 1 first prize, 3 second prizes, and 3 third prizes for Sichuan Higher Education Teaching Achievement.
The talent training school puts forward the "3533" application-oriented talent training model of "three integrations", "five connections", "three connections", and "three levels". It has established an excellent teaching team in Sichuan Province and a provincial-level "curriculum ideological and political" demonstration team 1 and 3 outstanding private teaching teams in Sichuan Province; 4 provincial-level quality course resource sharing courses, 7 provincial-level quality courses, 6 provincial-level applied demonstration courses, and 7 provincial-level "curriculum ideological and political" demonstration courses , 4 provincial-level quality shared courses, and 1 provincial-level innovation and entrepreneurship education demonstration course. There are 2 provincial-level experimental teaching demonstration centers, 1 provincial-level popular science education base, and 206 off-campus practical training bases.
The production-education integration school has established the "China (Chengdu) Ultra HD Innovation Application Industry Base-Chengdu Film and Television Silicon Valley" approved by the State Administration of Radio and Television, and the first batch of "Innovative and Entrepreneurial Innovation and Entrepreneurship in Sichuan Province's Universities and Colleges to Create "The Integration of Learning, Teaching, Research, Industry and City" demonstration High-end collaborative education platform such as "base". The "Fuheyuan Film and Television Media Science and Education Industrial Park" built on the basis of the school has been included in the "13th Five-Year Development Plan of Sichuan Press, Publication, Radio, Film and Television" and has been listed as a key project in Sichuan for four consecutive years; the school is the core area The Chengdu Film and Television City is listed as one of the 66 industrial functional areas in Chengdu; the modern high-tech studio built by the school-Chengdu Film and Television Silicon Valley Photo Studio is included in the "14th Five-Year Plan" (draft) of Sichuan Province.
The scientific research school participated in the development of the State Administration of Radio, Film and Television "5G High-tech Video-Immersive Video Technology White Paper", "5G High-tech Video-VR Video Technology White Paper", "Internet Free Viewpoint Interactive Video Data Format Specification", and "Network Audio-visual Program Audio Loudness Technology" Requirements” standards, “Network Audiovisual Program Video Parameters and Naming Standards” standards, “4K Ultra HD TV Program Shooting and Production Technology White Paper” and “5G+4K/8K Ultra HD Technology White Paper” and other industry standards, completed the “2018 China Digital Creativity "Industrial Talent Cultivation White Paper", undertook the research and development of the "new media image creator" professional technology certification system, and jointly won the bid for the national major scientific research project "Industrial technology basic public service platform construction for the ultra-high-definition video industry-ultra-high-definition video Display terminal testing and verification of a batch of projects such as the "public technical service platform".
Cultivating quality The school has delivered more than 70,000 graduates to the society, serving the media industry and local economic and social construction. A group of outstanding representatives such as Xu Ping, representative of the 13th National People’s Congress, Xiao Lin, the "Most Beautiful College Student Village Officer in the Country", Li Dan, the 3rd National Good Journalist, and Bao Tailiang, the first prize winner of the World Press Photo Contest, emerged. Alumni. In the past three years, students have won 1 silver award, 1 bronze award, 3 provincial gold awards, 5 silver awards, and 14 bronze awards in the National "Internet +" University Student Innovation and Entrepreneurship Competition.
Facing the future, the school will thoroughly implement Xi Jinping’s thoughts on socialism with Chinese characteristics in the new era, focus on the fundamental task of Lide and foster people, adhere to the "basic foundation", unswervingly promote connotative development, and strive to build a high-level privately-run business with distinctive characteristics. The goal of applied undergraduate colleges is striving forward.