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Located in the east of the Jiaodong Peninsula, Yantai is one of the first 14 coastal open cities in China, the only international grape and wine city in Asia, an important node city of the "One Belt One Road" national strategy, a national historical and cultural city, and the first batch of national global tourism demonstration areas , Put forward the strategic goal of building a "Wonderland Coast", "Cultural Tourism City" and "Health Resort".
In order to promote the integrated development of cultural industry and tourism industry, on March 22, the provincial government officially approved the establishment of Yantai Culture and Tourism Vocational College (Luzheng Zi [2020] No. 48) on the basis of Yantai Industrial and Trade Technician College. On May 11, the college successfully passed the filing of the Ministry of Education (Jiaofa Hall [2020] No. 22), and officially began to recruit students for higher vocational education. Yantai Vocational College of Culture and Tourism is the only vocational college established on the basis of technician colleges in the country during the "13th Five-Year Plan" period. It is also an important achievement in the implementation of the Ministry of Education's Shandong Province's joint construction of a vocational education innovation and development highland, and it was awarded a national high-skilled Talent training base, National Tourism Administration Vocational Education School-Enterprise Cooperation Demonstration Base, Shandong Province Golden Blue Collar Talent Training Base, Shandong Province Global Tourism Talent Training Base, Yantai Craftsman Incubation Base, Shandong Province Civilized Unit, and China Shandong Cuisine Academy. The college fully implements the party’s educational policy, based on building morality and fostering people, and oriented toward promoting employment and adapting to the needs of industrial development. The school-running model of "school-enterprise cooperation" cultivates high-quality technical and technical talents in the new era who can adapt to new industries, new formats and new models of cultural tourism.
1. The professional setting is in line with the industry and has distinctive characteristics
The college actively meets the development needs of the "eight leading industries" in the transformation of new and old kinetic energy in Yantai City, closely centering on Yantai's strategic positioning of building a livable and touristy city and a modern international coastal city, and is committed to creating "catering services, smart tourism, leisure and health, Professional clusters such as digital creativity, modern commerce, and intelligent manufacturing. In 2020, the college will open the first batch of 6 higher vocational majors in cooking technology and nutrition, radio and television program production, hotel management, flight attendant, e-commerce, and international cruise crew management. It is planned to enroll 1,500 students. At the same time, the college has also set up a single enrollment and comprehensive evaluation enrollment plan.
The major of cooking technology and nutrition is a provincial key major and brand major, which mainly cultivates technical skills talents such as catering management, kitchen management, food cooking, and nutritional catering. Established the Yantai Lucai Research Institute, Shandong Technician Workstation, China Lucai Academy, China Lucai R&D Base, Shandong Tourism Hotel Industry Lucai R&D and Promotion Demonstration Base, China Cultural and Industrial Standardization Promotion and Application Standard Innovation Platform, Shandong Province The Shandong Cuisine Culture and Industry Research Institute is an important base for inheriting and promoting Shandong Cuisine culture and cultivating first-class culinary professionals in China.
The major of radio, film and television program production is a special superior major jointly established by the school and Hangzhou Time Coordinate Film and Television Media Co., Ltd. It mainly cultivates production and management technical talents for TV programs, film and television dramas, film and television advertisements, and feature films. Introduce the company's first-class film and television production training base, digital film virtual studio, digital high-definition virtual scene asset library and other resources to lay a solid foundation for professional construction and development.
The hotel management major has established close school-enterprise cooperation relationships with international brand hotel chains such as Sheraton Hotel, Marriott International Hotel and domestic brand companies such as Yum! Service process, service skills, hotel management senior technical skill-based management talents with strong foreign language ability, organization and management ability, business ability, and practical experience.
The flight attendant major is a special major jointly established by the college and the Shanghai Education and Training Base of the China Air Transport Association. It provides air transport companies with "good character, good cultivation, good temperament, and strict discipline", and at the same time has a high humanistic quality and solidity. Professional skills, healthy psychological quality, good bilingual service ability in Chinese and English, high-quality skilled talents fully qualified for aviation service and management.
The e-commerce major is mainly for online marketing, business platform design, operation and management, import and export trade operations and other positions for e-commerce companies, as well as online marketing planning, publicity page design and production, tourism product promotion and marketing, H5 page publicity and Design and other positions, cultivate high-quality compound technical skills talents with marketing promotion, business platform design operation and management, import and export trade operations, etc.
The international cruise management major mainly cultivates an international perspective, masters the basic knowledge and practical skills of modern cruises, and has high foreign language communication and communication skills. It conforms to the International Maritime Organization STCW78/95 Convention (Manila Amendment) and cruise crew qualifications Standard requirements, and can be engaged in international cruise management, hotel service management, high-quality technical skills with a sense of social responsibility and humanistic quality.