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Shandong Academy of Arts and Crafts is located in Jinan City, Shandong Province. It was founded in 1973 and has two campuses, Qianfoshan and Changqing. It is currently the only arts and crafts college in the independent public art academies. A multi-level schooling pattern has been formed, including undergraduate education, postgraduate education, higher vocational education, continuing education, community art education, and high school art education. There are School of Visual Communication Design, School of Architecture and Landscape Design, School of Industrial Design, School of Fashion, School of Plastic Arts, School of Modern Manual Art, School of Digital Art and Media, School of Humanities and Arts, School of Applied Design, School of Continuing Education, and Public Course Teaching Department, Ideological and Political Theory Teaching and Research Department, Art and Design Practice Teaching Center, Innovation and Entrepreneurship College (Zibo Ceramic Institute), and affiliated secondary art school 15 teaching units. There are museums, art galleries, and research institutions such as the Chinese Folk Art Research Institute and the Research Center for Chinese Traditional Art. The National Talent Training Model Innovation Experimental Zone and the National Experimental Teaching Demonstration Center have been built. The "Intangible Cultural Heritage Research Center" is Shandong Humanities and Social Science Research Base. Edited and published the journal "Design Art", the school newspaper "Shandong Arts and Crafts Academy Journal". There are school websites and professional websites such as "Design? China". The school is the planning and construction unit of the national "13th Five-Year" production-education integration development project, and the first batch of application-oriented talents training featured school construction units in Shandong Province.
The school attaches great importance to subject construction. Based on the construction of a professional layout of disciplines dominated by design, based on fine arts, supported by related disciplines, and featuring traditional arts and crafts, art theory, design, and fine arts are the first-level disciplines of master's degree authorization, art design, fine arts It is the authorized field of the master of arts professional degree. Design art, art, drama and film and television are the "Twelfth Five-Year" provincial key disciplines, of which design art is the provincial characteristic key discipline, and design art and art are "Taishan Scholars" distinguished professor positions.
The school adheres to the school-running philosophy of "developing with characteristics". Adhere to "Teaching as the center, teachers as the leading role, and students as the main body", adhere to the morality and cultivation of people, with the mission of cultivating and practicing socialist core values, establishing and continuously optimizing the design and education "innovation and practice teaching system", Efforts to cultivate innovative application design talents with "scientific spirit, humanistic quality, artistic innovation, and technical ability". The school has 28 undergraduate majors and more than 50 majors, of which art design, animation, and art design are national specialties.
The school builds a team of high-quality teachers. Among the teachers are senior experts contacted by the central government, Chinese cultural masters and the "four batches" of talents from the Central Propaganda Department, experts enjoying special government allowances from the State Council, national outstanding teachers, national advanced educators, top ten outstanding youths in the Chinese design industry, and Shandong Provincial "Taishan Scholars" distinguished professors, young and middle-aged experts with outstanding contributions in Shandong Province, top-notch professional and technical talents in Shandong Province, famous teaching teachers in Shandong Province, talents in Qilu culture, etc. At the same time, there are honorary professors, visiting professors, part-time professors and "Six Arts Scholars" distinguished professors at home and abroad.
The school has outstanding achievements in scientific research and creation. There are "National Animation Industry Development Base" and "Traditional Handicraft Research Base of China Intangible Cultural Heritage Protection Center". In recent years, the school has undertaken and completed national, provincial and ministerial key research projects such as the National Social Science Fund Project; participated in scientific research and design projects such as the "Chinese Folk Cultural Heritage Rescue Project" and "Handicraft Rural Areas". The majority of teachers and students participated in national exhibition competitions such as the "National Art Exhibition", as well as international design competitions such as the German Red Dot Concept Design Competition, the German IF International Design Competition, and the American Elastic Formula International Design Championship (abbreviated as "FE") Excellent grades in middle school.
The school has achieved fruitful results in serving the society. In recent years, the school has used its professional advantages to complete the design of the official poster of the Beijing Olympic Games and the visual image system design of the 11th National Games. Participated in the completion of the design, construction and operation of the Shandong Pavilion at the Shanghai World Expo, the Shandong Activity Week at the Yeosu World Expo in Korea, the Shandong Activity Week at the China Pavilion at the Astana World Expo in Kazakhstan, and the Shandong Pavilion at the Shenzhen Cultural Expo in China, and completed a series of key points such as the Shandong Regional Development Strategy Theme Exhibition design project. The school signed cooperation agreements with well-known enterprises such as the People's Government of more than ten cities in Shandong Province, Inspur Group, Haier Group, etc., and comprehensively carried out industrial design, urban planning, cultural and creative industry and other key project cooperation and think tank services, and achieved positive results. The school has set up a "Golden Seed" incubator for the cultural and creative industry in Shandong Province to continuously improve the development mechanism of industry-education integration that integrates professional talent training, creative design research and development, regional economy and cultural services.
The school implements an open school strategy. Actively carry out educational cooperation and academic and cultural exchanges. The school is a member of the International Federation of Design and Art Schools and the International Federation of Graphic Design Associations, and holds educational exchange activities such as the International Design and Art Schools Alliance Conference. Signed cooperation agreements with the University of Oregon in the United States, the Lyon Academy of Fine Arts in France, and Durham University in the United Kingdom to carry out teaching and scientific research cooperation. In recent years, major exhibitions and academics have been held such as "China (Jinan) Contemporary International Photography Biennale", "World College Student Photography Art Exhibition", "The Seventh China Sports Art Works Exhibition", and "China International College Student Design Biennale" Seminar activities to deepen academic and cultural exchanges.
The school upholds the spirit of the school motto of “creating things by nature, ingenuity and operation”, centering on the characteristics of design and art education, and earnestly shouldering the mission of the university of talent training, scientific research, social service, and cultural inheritance, and is “designing to serve the society and design to lead life”. Keep forging ahead.