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Liaoning Advertising Vocational College is an ordinary higher vocational college affiliated to the Provincial Department of Education. It is the first of the domestic advertising professional colleges. It covers an area of 425,499 square meters and a building area of 127,887 square meters. There are a total of 419 faculty members and more than 5,000 students. With a collection of 364,100 books, the college is located in the northern suburbs of Shenyang. It has jointly built a cultural circle of colleges and universities in northern Shenyang, such as Liaoning University (Liberal Arts Campus), Shenyang Normal University, Shenyang Institute of Aeronautics, and Shenyang Institute of Engineering.
Founded in 1993, Liaoning Advertising Vocational College is a tertiary institution focusing on advertising. There are majors: marketing (marketing and planning), advertising marketing and planning, advertising management, business management, business economy and agency, advertising design and production, visual communication art design, clothing technology, tourism management, art design, choreography Wait for 22 majors, 18 training directions.
The college built an 8000 square meter training building, and set up a simulation advertising company, a multimedia training classroom, a simulation conference center, a physical activity demonstration hall, a recording studio, a training audio and video feedback hall, a sculpture field, a craft workshop, a result exhibition hall, a studio, Image drawing field, graphic printing field, clothing manufacturing field. There are a variety of intelligent training facilities: computer facilities, animation teaching facilities, linear editing and non-linear editing facilities, audio and video recording facilities, computer engraving facilities, computer inkjet facilities, copper art processing facilities, unsaturated resin molding facilities, etc. Over the years, the college has embarked on a path of intelligent training. In 2010, the college established Jiuding Visual Culture Communication Co., Ltd. to provide a new platform for student internship and training. In March 2011, it became the first business incubation base of China Mobile Group in Liaoning. In recent years, the college has signed order education agreements with many well-known companies. In 2014, new students will achieve full order training. The teaching mode that combines theory and practice has laid a solid foundation for the employment of our graduates. Our school’s employment rate has reached more than 95% for more than ten consecutive years, ranking top among all universities in Liaoning Province, and won the Shenyang City Advanced Unit for Entrepreneurship and Employment .
Professor Gao Kaizheng, former dean of the School of Culture Communication of Liaoning University, is currently the dean of Liaoning Advertising Vocational College, subject leader, master tutor, and doctoral tutor of Liaoning University. A well-known domestic esthetician educator, won the title of Excellent Expert of Shenyang City, May 1st Labor Medal, winner of State Council Expert Allowance, winner of the Fifth Lu Xun Literature Award, and title of National Model Teacher. He concurrently serves as the vice president of the China Association of Chinese and Foreign Literary Theory, the chairman of the Liaoning Provincial Literature Association, and a member of the expert panel of the Twelfth National Games.
The college adopts a "dual mutual guidance" management model, that is, the teacher-led administrator is one yuan, and the student-led administrator is one yuan. Let students join the management work of the college, the two cooperate with each other, actively participate in the democratic management of the college, and exercise democratic rights. According to the actual characteristics of the student population in our college, in order to better listen to the opinions and suggestions of the students, the "respect for teachers, respect for learning, and respect for teaching" hearings are held. This is one of the rich student activities of Liaoning Advertising Vocational College. , Is a concrete manifestation of "dual mutual guidance". So far, fifty issues have been held, and they have received unanimous praise from teachers and students, and have solved many problems in the life and study of students. At the same time, it provides intellectual support for better construction of the college. The campus hearing of Liaoning Advertising Vocational College was once rated as a boutique activity of ideological and political education for college students in Liaoning Province.
In order to implement the "three points and one line" guiding ideology, highlight the teaching mode of intelligent training, and mobilize the enthusiasm and initiative of students in learning, the college has always made teaching reform the focus of its teaching work.
In 2009, the college first carried out examination reforms, changing the original single-stroke test mode, and comprehensively using seminar, conversation and written-response test methods.
Secondly, the reform of teaching method was carried out. The reform of teaching method includes two parts: case teaching and creative teaching. Case teaching has been discussed from six aspects, namely the practical training function of the case, the relationship between the case and the teaching of cultural knowledge, the method of case teaching, the collection of cases, the purpose of case teaching and the overall continuity of case teaching; creative teaching Discussions were conducted from five aspects, namely the association mechanism, the principles of association training design, the collection and development of association elements, the creative teaching ideas of non-visual courses, and the use of creative case analysis. The teaching reform process adopts a combination of seminars and observation classes, while conducting discussions while implementing, so that case teaching and creative teaching are continuously improved in practice.
Next, the college will further carry out the construction of art studios and the adjustment of the professional knowledge system structure, train students with the talent standards required by the market, and introduce the market to the school.
Our institute will continue to implement the sixteen-character policy of "being market-oriented, developing potential, applying what we have learned, and being self-reliant". Work hard, teach conscientiously, study diligently, and continue to work hard to become a first-class institution in China!